Post-Launch Is Where
Real Revenue Gets Found.

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Most e-commerce stores are leaving revenue on the table at the checkout level. Not because of product problems or pricing — because of friction that’s invisible until you look at the funnel data. Customers add to cart, reach the checkout page, and leave. The question is why — and the answer is almost always in your GA4 funnel events, your session recordings, and your mobile checkout experience.

What a CRO Audit Covers

• GA4 purchase funnel analysis — where customers drop off between add_to_cart, begin_checkout, add_payment_info, and purchase events. Drop-off at each stage points to a specific problem.
• Checkout friction identification — required field count, account creation prompts, form errors, confusing payment selection, trust signal gaps at checkout
• Payment method ordering and display — which payment options are shown, in what order, and whether the default method matches your customer base
• Mobile checkout UX review on real devices — not emulated mobile, actual device testing. Tap target sizes, keyboard interaction, layout shifts, payment form usability
• Trust signal audit — COA placement, product imagery, review count visibility, security badge placement, legal page links at checkout
• Search Console ranking and click-through analysis — which pages are impressioning but not clicking, title and meta optimizations for CTR improvement
• 404 monitoring — broken internal links, outdated external links, redirect strategy for removed pages
• Session recording review — via Microsoft Clarity, identifying rage clicks, dead clicks, and scroll depth patterns

The GA4 Foundation Must Be Clean First

CRO analysis is only as good as the data it’s based on. If your GA4 purchase events aren’t firing correctly — triggering on the wrong page, not passing value and currency, missing order IDs — your funnel data is unreliable and you’re making decisions on noise.

Before any CRO audit, we verify that your GA4 e-commerce event tracking is correctly implemented. If it isn’t, we fix it first. This is not optional — it’s the prerequisite for every recommendation that follows.

What You Get From a CRO Engagement

We deliver a written findings report with prioritized recommendations, not a slide deck full of generic best practices. Every recommendation is specific to your store, tied to a data signal, and ordered by expected impact vs. implementation cost. You get actionable items, not observations.

For stores where we also handle development, we implement the changes directly. For stores where you have an internal team, we hand off a spec they can execute.

Ongoing Analytics Retainer

CRO is not a one-time project. Search Console data accumulates. Funnel metrics shift as you add products and change promotions. Session recording patterns change with new traffic sources. For stores that want continuous improvement rather than a one-time audit, we offer monthly analytics review and optimization as part of a retainer arrangement.

Analytics Work From Our Builds

Completed across our WooCommerce stores and service site builds:

• GA4 properties configured with full WooCommerce e-commerce tracking — add_to_cart, begin_checkout, add_payment_info, and purchase events verified against real transactions
• Microsoft Clarity installed for session recording — rage clicks, dead clicks, and scroll depth patterns reviewed post-launch
• Checkout conversion analysis: payment method ordering, trust signal placement, mobile form usability on real devices
• Contact and lead form conversion events configured as GA4 conversions
• Google Search Console monitoring from day one of launch on every site we build
• Redirect strategies built for removed pages, updated product slugs, and site migrations