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Built Across
Industries.

From specialty e-commerce to custom software to community platforms — built, launched, and maintained in production.

Demonstrated
in Production.

Specialty E-Commerce
Full WooCommerce builds with non-standard payment stacks, compliance-first architecture, age gates, RUO legal language, ShipStation integration, and full SEO setup — for merchant categories that most agencies won’t touch.
Automotive
Custom CRM built from the ground up, managing multi-million dollar vehicle portfolios. ADM/ADF lead ingestion, inventory sync, follow-up cadence, and GitHub Actions CI/CD. Built for production, not demo.
Sports & Community
Builds across martial arts, fitness, and community platforms — including a 70+ affiliate location directory with embedded maps and event sites for live grappling competitions.
Non-Profit
Builds for mission-driven organizations where clarity and trust are the conversion. Clean, credible, fast.
Franchise & Commercial
Franchise dealer site built and under active management — equipment inventory, service offerings, and local SEO for a multi-line commercial operation.
Custom Software · Python / Flask · GitHub Actions CI/CD · Active

FLW[CRM]

A full automotive dealership CRM built from scratch — lead management, inventory sync, ADM lead ingestion, and automated follow-up.

7
ADM Lead Form Types
~30s
Deploy on Push
100%
Custom — No SaaS
$0
Monthly SaaS Fees

The Problem

Automotive dealerships pay thousands per month for CRM platforms that are overbuilt, poorly supported, and not built around how independent dealers actually work. The alternative was a purpose-built tool that fits the real workflow — owned outright, deployed under a custom subdomain per client, and maintained with a single push.

What We Built

  • Python / Flask web application with SQLite backend
  • Lead pipeline: Active, Pending, Lost, Sold, WishList, Co-Signer statuses
  • ADM/ADF lead parser — 7 form types ingested via Cloudflare Worker
  • DMS inventory sync (automated daily)
  • Automated follow-up cadence tied to lead date
  • GitHub Actions CI/CD — auto-deploys on every push (~30 seconds)
  • Multi-instance architecture — white-label ready

Key Decisions

No third-party CRM subscription. No monthly license fee. The entire platform is owned outright and costs nothing to run beyond hosting.

ADM/ADF lead ingestion routes through a Cloudflare Worker that parses the XML and posts directly to the CRM — handling the format that automotive marketing platforms output natively, with zero manual entry.

Ready to Start
Your Build?

Begin with a free audit of your current site. We’ll tell you exactly what’s wrong before we talk about anything else.

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