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About FLW [DIGITAL] LABS

Real-World Experience Meets Artificial Intelligence.

I pair 25 years of running real businesses with modern, AI-assisted development — so you get a partner who understands the work and builds it faster, cleaner, and start to finish.

Hayden Martz

Who You Are Partnering With.

Hayden Martz — Founder, FLW [DIGITAL] LABS

Professionally

I’m Hayden Martz, founder of FLW [DIGITAL] LABS, based in Maine. I let business owners focus on what they do best while I build the whole digital stack — websites, e-commerce stores, payment gateways, and the systems running behind them. Start to finish.

I spent 25+ years in the car business, starting at 16 and working up through sales, finance, and management while earning a degree in Management Information Systems from Liberty University (graduating with a 4.0). For years I managed other people’s businesses as if they were my own — I wasn’t watching from the outside, I was responsible for the numbers and the results. And while I ran businesses for others, I was quietly building my own. So I build the way I’d want it built for my own business, because I know what it’s like to not have someone who understands your situation and actually has a solution.

I got my start in web development and network administration through Martz Consulting — working with doctors, boat companies, nonprofits, insurance offices, and more — before going all-in on digital.

Today I pair that real-world experience with modern, AI-assisted development. A lot of people fear AI or write it off as a gimmick — I’ve chosen to do neither. I use its speed and processing power, grounded in real-world experience, to deliver better work, faster.

Personally

Away from work, family comes first — I’m a husband and father of three, living in Maine with my wife, Sandra. I’m also a Brazilian Jiu-Jitsu black belt, and I own and operate Flow Brazilian Jiu-Jitsu and Flow Sub Only here in Maine. When I get a free moment, you’ll find me at the lake or out mountain biking.

How I Work

A Few Things I Believe.

Audit Before Anything

I don’t pitch solutions before I understand the problem. Every project starts with a free review of your current site and where it’s falling short — and you get a written breakdown no matter what you decide to do next.

Reliable Over Clever

Reliable beats elegant every time. I choose proven tools over experimental ones and setups I know will hold up. The goal is something that just works — without surprises down the road.

You Talk to Me Directly

No project managers, no handoffs, no waiting for the next sprint. You work with the person actually building your site. If something comes up, you hear about it the same day.

Done Right From Day One

Legal pages, payment setup, mobile testing, and SEO foundations aren’t afterthoughts — they’re built in from the start. I know what it costs when they’re not.

Client Reviews

Don’t just take our word for it.

★★★★★ 5.0 · verified Google reviews
★★★★★

“Created me the best website! I had a terrible experience with the original person I was working with until I hired this company. Listened to my vision and took it to an entire new level. Can’t go wrong!!!”

John M.Google review
★★★★★

“I highly recommend working with Hayden. When you expect to have something done, you can rely he will get it done. Not only that, he will get it done fast and correctly! 10 out of 10.”

Tom D.Google review
★★★★★

“Hayden is a wizard. Anything you need he can do and if he can’t he’ll learn it fast. Having him on our team has been a complete game changer for my companies. Top notch work on every level. Couldn’t ask for someone more dedicated to their craft.”

Todd I.Google review
Work Together

Let’s Talk About
Your Project.

Start with a free audit. I’ll look at your setup and send you a straight, written read — no commitment, and you’ll be talking to me, not a sales team.

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