About

Built for a Gap
Most Agencies
Step Around.

FLW [DIGITAL] LABS exists because ambitious businesses deserve actual expertise — not a generic playbook and an account manager who’s never heard of your stack.

We Know This Space From the Inside.

We’ve built and operated across industries — e-commerce stores and automotive dealerships — not as consultants, but as people responsible for the outcome. We know what a broken lead pipeline costs. We know what kills conversions at checkout. We know what the technical gaps look like from inside the business.

We didn’t learn this from a white paper. We learned it by being in it — and we’ve carried that into every project since.

FLW [DIGITAL] LABS is the formal wrapper around that experience. Full-stack digital services for businesses that need a partner who’s actually done it.

Hayden Martz

Founder — Rockland, Maine

Hayden started in the car business at 16 and spent 25+ years working up through sales, finance, and sales management while earning a degree in Management Information Systems along the way. He built his first web and design clients on the side through Martz Consulting, working with doctors, boat companies, nonprofits, insurance, and agricultural businesses before shifting full focus to digital. Outside of work, he trains and coaches in Brazilian Jiu-Jitsu and runs Flow BJJ out of Maine.

How We Work

Our Approach.

Audit Before Anything

We don’t recommend solutions before we understand the problem. Every engagement starts with a review of your current site, stack, and SEO — at no cost. You get a written breakdown regardless of what comes next.

Reliable Over Clever

Reliable beats elegant every time. We choose proven plugins over experimental ones, battle-tested configurations over clever workarounds, and documented payment flows over underdocumented ones. The goal is a site that works without surprises.

Built-In Architecture

Legal structure, payment configuration, mobile QA, and SEO foundations aren’t afterthoughts — they’re built into every project from day one. We know what it costs when this isn’t done right.

Direct Communication

You work with the people doing the work. No project managers between you and the builder, no status report cadence, no waiting until the next sprint. If something comes up, you hear about it the same day.

Tech Stack

What We Work With.

The tools and platforms we use across our builds. No exotic dependencies, no platforms we can’t fully support.

Platforms & Hosting

WordPress WooCommerce Hostinger PythonAnywhere Shopify Squarespace Cloudflare GitHub

WordPress Stack

Kadence Rank Math Wordfence LiteSpeed Code Snippets WP Mail SMTP ShipStation UpdraftPlus Site Kit by Google

Development

Python / Flask SQLite Jinja2 Bootstrap JavaScript PHP Mailgun Brevo Postmark Photoshop Claude Code

Built for a GapMost AgenciesStep Around.