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Custom development is not just writing code. It’s scoping a problem correctly, choosing the right architecture for the constraints, building it to production standards, and deploying it in a way that someone can maintain after you hand it off. Our custom development practice is built on the same principles as our other services: conservative over clever, bulletproof over elegant, tested before delivered.

What We Build

• Python/Flask web applications — full-stack web apps with SQLite or PostgreSQL databases, session management, and production deployment on PythonAnywhere or equivalent hosting
• Cloudflare Workers — serverless edge functions for email routing, lead ingestion from third-party forms, URL redirects, and API middleware
• ADF/XML lead parsers — automotive industry lead integration from third-party advertising platforms (Cars.com, CarGurus, AutoTrader, DealerSocket) to internal systems
• CI/CD pipelines — GitHub Actions workflows for automated deployment to PythonAnywhere, Cloudflare, or other hosts on every push to main
• WooCommerce PHP customization — snippets and plugins for checkout modifications, order flow adjustments, and functionality not covered by existing plugins
• Photoshop JSX batch scripts — automated image processing pipelines for product catalog preparation
• API integrations — connecting internal systems with external services: ShipStation, payment processors, CRMs, inventory management

The Technology Stack We Work In

Core Dev

• Python / Flask
• JavaScript / Vanilla JS
• PHP / WordPress
• HTML / CSS
• Jinja2
• Bootstrap
• JSON / REST APIs

Database & Hosting

• SQLite / PostgreSQL
• PythonAnywhere
• Cloudflare
• Hostinger

Automation & Integrations

• Cloudflare Workers
• GitHub Actions CI/CD
• WooCommerce REST API
• Photoshop JSX
• ShipStation

Email & Deliverability

• WP Mail SMTP
• Mailgun
• Postmark
• Brevo
• Microsoft 365

Analytics & Tracking

• Google Analytics 4
• Microsoft Clarity
• Google Search Console
• Bing Webmaster

WordPress & WooCommerce

• Kadence
• Rank Math
• LiteSpeed
• Wordfence
• WooCommerce
• WP Forms
• Age Gate
• UpdraftPlus

FLW[CRM] — A Real Example

The best example of what our custom development looks like in practice is FLW[CRM] — a full automotive dealership CRM we built from the ground up for independent used car lots. It handles the complete lead pipeline: lead intake from multiple sources (website forms, ADM third-party listings, manual entry), lead management through active/pending/sold/lost statuses, a notes system with timestamps, inventory integration with Frazer DMS, follow-up scheduling, and reporting.

It’s deployed on PythonAnywhere with GitHub Actions CI/CD — every push to main deploys to production in under 30 seconds. It runs a Cloudflare Worker for ADF/XML email parsing and lead routing from ADM advertising. It’s used in production today.

This is what we mean by custom development: a real operational system, built for a specific industry need, deployed and maintained to production standards.

How Custom Projects Get Scoped

Every custom project starts with a scoping conversation, not a quote. We need to understand what you actually need before we can tell you what it will cost. We’ll ask about the specific problem you’re solving, the systems it needs to connect to, and what “done” looks like for you. From that, we produce a written scope and flat-rate proposal — no hourly billing, no scope creep without an explicit change order.