Ad spend without verified purchase event tracking is guesswork. We build the infrastructure first, then the campaigns — so your data is clean and your budget goes toward what converts.
Most e-commerce brands running Meta Ads are flying partially blind. The Pixel is installed but the purchase event isn’t firing correctly, or the GA4 conversion data doesn’t match what Meta reports, or retargeting audiences are built on incomplete data. The campaign structure on top of broken tracking produces results that can’t be analyzed or improved. We fix the foundation first — and that foundation overlaps directly with CRO & analytics work.
Before any campaign goes live, we verify that your purchase event data is clean:
With clean tracking in place, we build a campaign structure that matches your business objectives and customer acquisition model:
We don’t run campaigns on a percentage-of-spend fee model that incentivizes us to increase your ad budget whether or not it’s producing returns. We don’t lock you into long-term contracts for ad management. Our engagements are scoped as flat-rate infrastructure projects or month-to-month management arrangements with clear deliverables and reporting.
Meta has restrictions on advertising for certain product categories. We’ve navigated these restrictions for clients in health and wellness, supplements, and other nuanced categories. If your product category has advertising policy constraints, reach out and we’ll tell you what’s actually possible before you invest in infrastructure.
From our WooCommerce builds and site launches:
Start with an audit of your current tracking setup. We’ll tell you what’s working, what’s broken, and what we’d change.
Request a Free Audit